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Marketing Tips for Success!
1. Don’t run out of money. It always takes longer and costs more than you expect to spread your idea. You can budget for it or you can fail.
2. You won’t get it right the first time. Your campaign will need to be reinvented, adjusted or scrapped. Count on it.
3. Convenient choices are not often the best choices. Just because an agency, an asset or a bizdev deal are easy to do doesn’t mean that they are your best choice.
4. Irrational, strongly held beliefs of close advisors should be ignored. It doesn’t matter if they don’t like your logo.
5. If it makes you nervous, it’s probably a good idea. If you’re sure you’re right, you probably aren’t.
6. Focusing obsessively on one niche, one feature and one market is almost always a better idea than trying to satisfy everyone.
7. At some point, you’re either going to have to stick to your convictions or do what the market tells you. It’s hard to do both.
8. Compromise in marketing is almost always a bad idea. Extreme A could work. Extreme B could work. The average of A and B will almost never work.
9. Test, measure and optimize. Figure out what's working and do it more.
10. Read and learn. There are a million clues, case studies, books and proven tactics out there. You can't profitably ignore them until you know them, and you don't have the time or the money to make the same mistake someone else made last week. It's cheaper and faster to read about it than it is to do it.
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Despite the government stepping in and lowering interest rates, mailing $100 billion in stimulus
checks, and passing a $700 billion homeowner rescue package, economical problems still persist.
With the housing bubble, credit bubble, a bear market in stocks, soaring energy costs, falling consumer spending, increased unemployment, high food costs and burdensome debt levels, what can you do to stay ahead?
Financial experts say there are ways you can protect yourself:
1. Don’t panic. Recessions have historically occurred every few years and they last, on average, about 10 months. No matter how bad it gets, the vast majority of people will still get up and go to work, pay their mortgage, and take a vacation now and then.
Repair your balance sheet. Many who took on heavy debt to purchase inflated assets like real estate are now in a position where they owe more than they own. Nearly one-third of all homeowners who bought since 2003 now owe more on their mortgage than their homes are worth. For some, selling or refinancing may be an option. Get rid of debt and build up your cash reserves. And put away the plastic - cut up your cards except one for emergency use and then make a list of creditors to whom you owe money. Starting with the high-interest-rate credit cards first, pay off your purchases from years past before making any new ones.
Stop the bleeding. We all have leaks in our budget that can add up to serious money. Spending $10 a day at the vending machine or the mall is $3,650 per year. That same $3,650 would be a good start on a cash reserve or could be used to pay off high-interest credit cards. Miscellaneous expenses are the easiest to cut, but don’t be afraid to trim the fat in the rest of your budget as well.
Meet with your advisers. Now is the time to ensure that your investments make sense based on your goals, time frame and risk tolerance. If you’re currently working with an adviser, these meetings are likely included in the fees or commissions you’re already paying. If you’ve handled your finances on your own and are just interested in receiving a second opinion, most firms are willing to provide consultations on a fee-only basis, usually ranging from $100 to $300 per hour.
Keep investing. When money is tight, it’s tempting to stop making IRA and 401(k) contributions. Because of the power of compounding, however, taking even a one-year break could put a serious dent in your nest egg—even more so if cutting back on your contribution means giving up your employer match.
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